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Cheverton, Peter's books list

No.	Title	Publish Year
1.	Building the value machine : transforming your business through collaborative customer partnerships	2010
2.	Key marketing skills : a complete action kit of strategies, tools & techniques for marketing success	2000
3.	If you're so brilliant... how come you can't identify your key customers? : the essential guide to key account selection	2002
4.	If you're so brilliant... how come your brand isn't working hard enough? : the essential guide to brand management	2002
5.	Key marketing skills : strategies, tools, and techniques for marketing success	2004